The Coffee Bean & Tea Leaf has partnered with Ekaagra Ostalaritza to expand across India, aiming for 250 new cafés in five years. This collaboration blends global coffee culture with deep local expertise. As part of this journey, we have worked together to enrich the food menu, ensuring it complements their specialty beverages with a selection of thoughtfully crafted offerings tailored for Indian consumers to develop a 100-dish savory menu designed for seamless execution in a high-traffic café environment. Our expertise in market research, trend analysis, and concept development enabled us to craft a two-tiered dish bank featuring innovative yet practical offerings. From flavor profiling and ingredient sourcing to recipe standardization, cost optimization, and packaging testing, we ensured each dish complemented the brand’s identity while maintaining quality and efficiency. Our structured approach, including staff training and quality control, resulted in a scalable, profitable menu.